New - This new work by Neil W. Chamberlain will be of great importance to the business community — and to all those charged with defining the role large corporations play in the affairs of society. “Social Strategy and Corporate Structure” is an objective, indepth examination of the organizational requirements of a social role for large-scale business. The role Neil Chamberlain presents is one of heroic dimensions: the political choice of goals, the strategic allocation of resources, and the t
New - A study of strategies used by urban planners in city governments of the United States to grapple with the political side of their profession. Hoch focuses on the attitudes of planners toward the compromises they make to accommodate political conflict, budgetary constraints and bureaucratic red tape. The book covers the ways planners utilize research, formulate plans, regulate development, organize political coalitions, cope with racial discrimination, and negotiate with members of business
New - Presenting a way of looking at a company’s real business needs - including strategy, leadership, structure, human resources and organizational culture - this book sets out to provide managers with the basic skills required to move beyond their own idea of management and to add real value to the business as a whole. Gerard Egan offers theoretical constructs and three practical, integrated models designed to show managers how to design, facilitate and assess business and organizational proce
New - Uses a variety of analytical frameworks to demonstrate how companies formulate and implement strategy. Explores marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management. Includes 29 real-life cases with questions, plus chapter summaries and discussion questions. This sixth edition adds material on the global market, emphasizes the role of the Internet, and brings an international focus. Eighteen cases are new.
Used - You will score higher. We guarantee it. Kaplan’s “GMAT(R) 2004″ comes complete with a comprehensive review of all the material on the exam, plus Kaplan’s proven test-taking strategies to help maximize your score. This powerful combination is a highly effective way for you to score higher on the GMAT(R) and make yourself competitive for business school admissions. Succeed on the Analytical Writing Assessment with Kaplan’s expert strategies on approaching the computerized essay grader.
Used - To access your brain’s full potential, you have to recognize your personal learning strategies, and more interestingly, your not-learning strategies. Packed with superlearning strategies for business and career, personal development, and examinations and tests, this eye-opening introduction to NLP will make learning much easier.
New - For more than 20 years, business people have turned to this book for explanations, clarification, and answers to their marketing challenges. Now in a new edition, this timeless text has been updated with contemporary examples and current language, while retaining the clarity of thought that has made it such a stand-out. It helps readers understand marketing concepts and jargon, focus marketing efforts, formulate objectives and strategies into a meaningful plan, and appraise marketing succe
New - FROM PATENT TO PROFIT Patents and patent strategies are increasingly pertinent to the success of information age businesses, from affecting valuations to gaining tax advantages to increasing the starting price per share when taking a company public. Patent Strategy illustrates the impact patents can have on technology-driven businesses’ tactical and strategic efforts. Here is step-by-step guidance to the patent process, the laws, and basic strategies-from a business-goal perspective-so th
New - This is the trusted guide to the statistical methods for quality control. Quality control and improvement is more than an engineering concern. Quality has become a major business strategy for increasing productivity and gaining competitive advantage. “Introduction to Statistical Quality Control, Sixth Edition” gives you a sound understanding of the principles of statistical quality control (SQC) and how to apply them in a variety of situations for quality control and improvement. With this
New - Linear or vertical thinking was always close to tunnel vision. Then came lateral thinking which brought a breadth of thought, but often ended up with ideas too impractical for business. Based on a new concept called triangular thinking, Business Beyond the Box moves beyond limitations by offering a field-proven set of eight thinking strategies that create a flow of ideas and brings about a step-change in actual results.